In order to compete in the current market, it is important to have an eye-catching product. This means that the product’s packaging must also be visually appealing. But what is the best way to go about this? Especially when you are just starting out or have limited budget?
We are here to help you with four ways to rev up the visual appeal of your product packaging. But before we jump into that, let’s have a look at the most practical way to use stickers and labels.
When you order product labels online, make sure you get them printed into custom sticker sheets. These are usually A4 sheets that hold a certain number of labels. The added border around them makes them easier to peel and can save you lots of nerves and time.
But now, let’s talk about how to create appealing product packaging with custom stickers.
1. Use bright colors: Bright colors tend to stand out more and can attract attention
When it comes to product packaging, using bright colors can be a great way to make your product more visually appealing. Bright colors tend to stand out more and can attract attention, so they can be a great way to catch the eye of potential customers.
Don’t just opt for the brightest colors you can think of. Instead, be sure that the colors you use complement each other and your brand identity and make your product stand out for all the right reasons. For more info on how to choose the right colors for your brand, consult with a cannabis packaging company to make you decide easier.
2. Make sure your product name and logo are easy to see
Your logo is one of the most important elements of your brand identity. It’s what customers remember after they’ve seen your product, and it helps them connect your product with your company.
A well-designed logo can also help increase brand awareness. When customers see your logo, they’ll be more likely to remember your product and, in turn, your company. Invest in waterproof vinyl stickers to make your logo last longer.
3. Use typography that is easy to read
The typography you use on your product packaging is important for two reasons: it needs to be easy to read, and it needs to convey the right message.
To make sure your typography is easy to read, use a font that is simple and easy to read so that potential customers can quickly and easily understand what your product is. Avoid using fancy or ornate fonts that may be difficult to read.
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4. Don’t overcrowd the packaging with too much text or graphics
It’s important to make sure that your product packaging is not overcrowded with too much text or graphics. This can make it appear cluttered and can be off-putting to potential customers. Instead, use white space to create a more clean and open look.
If you want your white space to stand out, opt for an effect material like custom holographic stickers. With these, even blank spaces will shimmer and sparkle.
5. Match the packaging design to your company’s branding
Finally, make sure that the overall design of your product packaging matches your company’s branding. This means using colors, fonts, and imagery that are consistent with your brand identity. Doing so will help create a more cohesive look for your product and can make it more recognizable to customers.
These suggestions will make your product more marketable and can help you boost sales. So don’t neglect the importance of packaging design and invest in custom printed stickers. Do you have any questions? Let us know in the comments below.