Content marketing has emerged as a classic alternative to conventional advertising techniques like print, television, or face-to-face advertising. Content marketing has become so popular that 46% of business decision-makers confessed that they plan to increase their spending on content creation in 2022. Business to Business or B2B marketers mainly rely on email marketing and educational content to satisfy their customers.
So, by now, you know why content marketing is the need of the hour. However, framing the best content marketing strategy is easier said than done, a reason why most marketers rely on content marketing services. This article discusses the top content marketing types you may rely on to promote your business organically.
5 Content Types You Can Produce to Market Your Business
Publish Blogs and Articles
In a survey conducted by Content Marketing Institute, 80% of respondents said that they use blog posts or short articles to attract B2C (Business-to-Consumer) customers to their website. You may use blogs or articles in many ways. Some use them to solve the problems customers typically face, while others simply use them as an anchor to catch their customers’ attention. Whatever your purpose, blogs or articles can be the best way to drive organic traffic to your website or social media channel.
While designing blogs and articles for marketing, pay close attention to SEO or Search Engine Optimisation. SEO takes your content to organic traffic and makes marketing more impactful. In case you are not confident about doing it yourself, you can find the best digital marketing services company at your fingertips. Ensure to specify your requirements and negotiate the rates before starting the work.
Produce Video Content
The popularity of videos has increased significantly since the COVID-19 pandemic-induced lockdown. And, now that things have returned to normalcy, videos have emerged as people’s best pastime. The frenzy for videos augurs well for marketers. A survey by Hubspot found that 59% of business decision makers market content through videos.
Only the best digital marketing services will help you improve visibility in 2022. Videos and the internet go hand in hand. If you want to make your videos popular, consider uploading them on YouTube, Facebook, LinkedIn, etc. Videos expand your reach, and you may also use them to direct the viewers to your website. Coupled with blogs and articles, videos can offer your customers an immersive experience, prompting them to be your loyal followers.
Share Informative e-Books
E-Books have emerged as highly effective content marketing services embraced by business owners worldwide. And, believe it or not, e-Books are more popular with wealthy people. A survey found that nearly 38% of all e-reader users make over US$75,000 per annum. Drop the level to above $50,000 but below $75,000, and you can find 27% of e-reader users in the segment.
A reason for e-Books’ dominance over other content types is portability. It’s a no-brainer that an e-Book can contain massive information otherwise impossible to be delivered in a blog or article. And, since users can read the content on the go, the chances of your content being read are much higher. So, if you haven’t already created an e-Book, it’s high time you do so. Ensure to use short sentences, crisp language, and SEO-optimised keywords to let your e-Book fly off the digital shelves quickly.
If you have a clientele base that has used your products or services, ask them to provide a genuine review. Let them narrate their experience of using your products or services and which issues did your products solve.
Nike follows this technique to the tee. It seeks reviews and testimonials from top athletes and circulates them liberally. However, if your business is small, you may not have the funds to rope in an influencer. In such a case, you may publish genuine customer reviews (good or bad) on your social media channel and website. If people find honesty in your approach, they will appreciate the customer reviews and think positively about your business.
Conduct Free Webinars
Webinars have slowly become a fundamental tool embraced by businesses regarding content marketing services. Free webinars allow you to interact with your customers in real-time. You can encourage them to participate for free. Try to devise interesting topics and prepare a script before shooting. Some marketers conduct ‘How-to’ webinars to pull the crowd. Ensure the topics are relevant and related to your line of business.
Webinars are an excellent way to let customers know that you have expertise in the field. Once they find value in your webinars, they will feel interested to know more about your business.
The content types mentioned in this article are some of the most effective for those looking for effective content marketing services for their businesses. Be flexible, choose the best content type for marketing your business, and cherish organic traffic. The best digital marketing services company can help you identify what you need to do and create the best plan to grow your business.