How to Make Your Physical Business More Attractive to Locals

If you’re running a brick-and-mortar business in Australia, it’s important to make sure that you’re doing everything possible to attract locals. In this article, we’ll discuss some tips on how to make your physical business more attractive to the people who walk past your door every day. If you’re tired of seeing people walk by without ever venturing inside, this is the guide for you.

Use Local SEO

See SEO as something for large businesses? That’s a mistake. Local SEO is one of the most effective ways to get your business in front of people who live and work near you. Optimising your website and online listings for local keywords will make sure that you’re being found by people who are searching for businesses like yours.

For instance, let’s say that you sell lawnmowers. If somebody in your local area searches for “lawnmowers near me”, you want your business to come up…that’s where local SEO comes in.

Thankfully, there are a few things that you can do to make sure that your business comes up when people search for local keywords. We recommend working with a local SEO business to devise an effective strategy that includes Google My Business, excellent content, keyword research, and more.

Add Powerful Signage

Next, how do you catch the eye of people walking by? If they’re driving, they might not have time to stop. But if your signage is good enough, both people walking and driving will remember your business when they need your services.

Your signage should be high-quality, unique, and easy to read. What’s more, it should also reflect your brand’s personality. If you’re a fun and quirky business, your signage should reflect that. If you run a serious business, like a funeral business, your signage should be more subdued.

Remember, your signage is one of the first things potential customers will see, so make sure it’s attractive and on-brand. With the right signage from LF Sign Group, you can communicate with consumers, catch the eye, and stand out on a busy street.

Give Away Samples on the Street

Although not a long-term, sustainable solution, giving away free samples can still increase foot traffic in the short term. By handing out complimentary products, you can introduce locals to your business, especially if you’re new to the area. You can also offer free consultations or services to hook potential customers in.

For instance, this is particularly powerful in the food and drink sector. If you own a café, you could hand out free coffees with your branding on them. Or, if you run a bakery, giving away cupcakes or cookies with your store’s name iced on top is a great way to introduce people to your business. Who doesn’t remember a company that gives them something for free? This method can also work if you own a pet store, a hair salon, or any other type of physical business.

Get Involved in the Community

One of the best ways to make your physical business more attractive to locals is by getting involved in the community. This could mean sponsorship deals, donating to local charities, or simply becoming a well-known face in the area. As a local business, you want to be seen as a pillar of the community – someone that people can rely on and trust.

Create a Loyalty Program

Finally, you can keep pulling people back to your physical business by creating a loyalty program. This could involve giving customers a discount after they’ve made a certain number of purchases, or offering exclusive deals to members. If you can make your customers feel valued, they’re more likely to keep coming back – and they’ll also be more likely to recommend your company to others.

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